Limo Hire London Prices Explained
Luxury travel shouldn’t be complicated. Yet in London, limo hire prices often are — hourly rates, minimum hires, hidden extras.
At OUNO, clarity comes standard. Every fare is fixed upfront, with no surge and one hour of complimentary airport wait time.
If you’re looking for a limousine service in London, understanding how prices work helps you book smarter. This guide breaks down the real costs behind limo hire — what affects your fare, when it’s worth upgrading, and how to get the best value for your journey.

Average Limo Hire Prices in London
London’s limo rates depend on your vehicle, route, and hire type. But here’s a quick guide to set expectations.
Fast Facts – Limo Hire in London
- From £25 per journey (short city routes)
- £85–£120 per hour for flexible chauffeur hire
- From £650 per day for full-day itineraries
- One hour complimentary wait at all airports
- With Ouno: Fixed fares. No surge. No cancellations.
These figures represent what most London travellers pay for high-end chauffeur-driven limousines — not stretch cars, but executive vehicles like the Mercedes S-Class, V-Class, or all-electric EQS.
What Affects the Cost of Limo Hire
Several factors influence your final fare. Here’s what to look for before booking.
1. Vehicle Type
Luxury comes with choice.
- Mercedes S-Class: Quiet comfort for up to two passengers.
- Mercedes V-Class: Space for groups, families, or corporate travel.
- Mercedes EQS: 100% electric luxury for sustainable travellers.
2. Hire Type
Whether you need a quick transfer, a few hours of flexibility, or a full-day chauffeur, your hire model shapes your price.
| Hire Type | Best For | Typical Duration | Example Cost (From) | Key Benefit |
| By the Journey | Airport transfers, theatre nights, business trips | One-way or return | From £25 | Pay only for what you use |
| Hourly Hire | Meetings, errands, city hops | 2–4 hours | £85–£120 per hour | Flexible route with driver on-stand |
| Daily Hire | Day trips, events, multi-stop itineraries | 8–10 hours | From £650 | Dedicated chauffeur all day |
3. Distance and Duration
Longer journeys or routes through high-traffic zones may increase fares. With OUNO, every route is pre-calculated, so you’ll see your final cost before confirming.
4. Airport vs City Travel
Airport transfers include meet-and-greet, flight tracking, and one hour of complimentary wait time — all built into your fare.
5. Extras
Need multiple stops or special requests? Add them easily during booking. You’ll see the updated fixed fare instantly — no surprises.
Comparing OUNO Limo Hire vs Traditional Chauffeur Services
In London, limo hire often means an executive chauffeur service, not a stretch limousine.
Here’s how OUNO’s modern pricing compares with traditional chauffeur firms.
| Feature | Typical Firms | OUNO |
| Hourly hire | £50–£150, often 3-hour minimum | Fixed per-journey quotes in app |
| Day rate (8 hrs) | £400–£1,000+ | Pay only for journeys booked |
| Heathrow transfer | Typically £120–£250 + VAT | From £79 Mayfair–Heathrow |
| Waiting time | Charges after 15–45 mins | 1 hour free at airports |
| Transparency | Tariff tables & extras | Fixed quote in 90 seconds |
The takeaway? Simplicity. OUNO pricing is instant, fixed, and fair — with luxury built in.

Is It Worth It? When to Book a Limo
Sometimes, the journey deserves the upgrade.
A limousine isn’t only about arrival — it’s about ease, image, and time saved.
Book a limo for:
- Weddings and VIP events
- Luxury shopping days in Knightsbridge or Bond Street
- Theatre nights and fine dining in the West End
- Airport transfers for international travellers
Related Article: Top 5 London Experiences Worth Booking a Limo For
How to Get the Best Value When Hiring a Limo
A few smart decisions make your ride even smoother.
- Book direct. Avoid middlemen or commission-based firms.
- Choose electric. OUNO offers reduced fares for zero-emission rides.
- Pay per journey. Only book hourly or daily hire when you truly need flexibility.
- Avoid hidden extras. Every OUNO quote includes VAT, flight tracking, and your driver’s waiting time.
Luxury doesn’t have to mean overspending — just book intelligently.
Step-by-Step: Booking a Limo with OUNO
Booking with OUNO is effortless. No phone calls, no guesswork.
- Choose your purpose. Transfer, event, or full-day hire.
- Compare providers. Fixed fares beat variable surges.
- Select your vehicle. From the Mercedes S-Class to all-electric EQS.
- Confirm details. Add flight numbers or multi-stop routes.
- Book in under 90 seconds. Your chauffeur appears on your schedule, not the other way around.
Related Article: How to Book a Limousine in London: An American’s Guide
Example Limo Hire Costs by Route
To give you a real-world idea, here’s what fixed OUNO fares look like across popular London routes. These reflect 2025 pricing with VAT and airport wait time included.
| Route | E-Class | S-Class | V-Class | Electric |
| Mayfair → Heathrow | £99 | £137 | £156 | £79 |
| Canary Wharf → West End | £59 | £76 | £95 | £49 |
| King’s Cross → Westminster | £53 | £66 | £82 | £43 |
| Greenwich → Chelsea | £72 | £95 | £115 | £59 |
Get your fixed-fare quote in 90 seconds.
No surge. No cancellations. Just your chauffeur, ready when you are.
Why Choose OUNO for Limo Hire
OUNO sets the standard for modern limousine travel in London.
- No surge. No cancellations.
- Professional chauffeurs in suits, not hoodies.
- Electric and Mercedes fleet.
- One hour complimentary airport wait.
- Invite-only access for a discreet, trusted network.
- Trusted by businesses, celebrities, and VIPs across the capital.
This isn’t ride-hailing. It’s chauffeur travel made effortless.
FAQs About Limo Hire Prices in London
- How much does it cost to hire a limo in London?
From £25 per journey, £85–£120 per hour, or £650 per day depending on vehicle and hire type. - Do limo hire prices change with demand?
No. Every OUNO fare is fixed at booking. The price you see is the price you pay. - Are airport waits included for limousine hire?
Yes. OUNO includes one hour of complimentary waiting time and live flight tracking. - Can I book a limo for multiple stops?
Yes. You can pre-plan stops or adjust routes in the app before travel. - Is tipping required for London limo drivers?
Tipping is optional. British chauffeurs are fully paid professionals.
Final Word: Clarity, Comfort, and Class
Limo hire in London doesn’t need to be complicated.
With OUNO, luxury is transparent — fixed fares, professional chauffeurs, and effortless booking.
Your chauffeur. Your schedule.
Ready when you are. Chauffeur-level efficiency at every line.
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