How Much Does a London Chauffeur Service Cost?

Hiring a chauffeur is the mark of refined travel. But how much does it really cost? In London, chauffeur prices range from £50 per hour to £1,000 per day depending on the vehicle, journey and provider.

Most chauffeur firms follow the same playbook. Tariff tables. Hidden extras. 20% VAT added at checkout. OUNO is different. We’re not a traditional chauffeur company — we’re an invite-only executive ride app. The fare you see is the fare you pay. No surprises.

• Average hourly chauffeur rate in London: £50 – £150 
• Average day rate: £400 – £1,000+ 
• Airport transfers: typically £120 – £250 for Heathrow/ London 
• Traditional firms add 20% VAT on top of listed prices 
• With OUNO: No added VAT. No surge. No cancellations 
• Fares start from £25

There isn’t one flat rate for a chauffeur. Prices shift depending on a few simple factors.

• Journey length. A quick transfer will cost less than booking a driver for the whole day. 
• Vehicle type. Executive saloon, luxury SUV or ultra-luxury Rolls. Each sits at a different price point. 
• Location. London carries a premium compared with regional travel. 
• Waiting time. Traditional firms charge after 15–45 minutes. 
• Service level. Multi-stop itineraries or security-led journeys cost more than A-to-B trips. 
• Reputation. In demand drivers with years of experience often command higher fees. 

It’s a mix of practical costs and prestige. The key is knowing where your money goes — and whether the service actually matches the price tag. With OUNO you don’t get stung by hidden extras. You see a fixed fare in the app and know exactly what you’re paying for.

Most chauffeur companies charge in three ways: by the hour, by the day or by the journey. Here’s what you can expect to pay in 2025.

One more thing most people don’t realise: these rates don’t include VAT. Traditional chauffeur firms add another 20% at checkout. With OUNO the fare you see is the fare you pay. No added VAT. No surge. No nasty surprises.

*You can check out our full fleet here

Traditional chauffeur firms have their way of doing things. OUNO makes it simpler.

• Pricing clarity: Most providers list fares before VAT is applied. With OUNO, the price you see in the app is the final price. No VAT. No hidden extras except parking or tolls if they apply. 
• Booking process: Competitors often require calls, emails or forms to confirm a journey. With OUNO, you book in seconds. Pay only for what you need. 
• Minimum hire: Chauffeur firms typically set one to five hour minimums. OUNO is far more flexible — you’re not tied to long commitments. 
• Waiting times: Many companies charge after 15–45 minutes. OUNO gives you one hour free waiting time on airport pickups. 
• Surge pricing: Some services fluctuate with demand. OUNO doesn’t. No surge. No cancellations. Your chauffeur. Always. 
• Chauffeurs and cars: OUNO works with handpicked, vetted professionals driving high-spec Mercedes and electric vehicles. Drivers are carefully selected to meet our standards of professionalism and discretion. 

It’s chauffeur service redefined: transparent, flexible, and built for people who value time.

Not every journey is the same. Some trips come with extra needs, and that’s where prices can climb. Here’s what to expect.

• Airport transfers: Most providers charge £120–£250 for Heathrow in an executive saloon, with waiting time added after 30–45 minutes. With OUNO you get one hour free waiting time, flight tracking built in, and the fare is fixed from the moment you book. 
• Events and business travel: A daily chauffeur hire can run between £500 and £1,000 depending on vehicle class. That works if you need someone on standby all day. But if you only need a few transfers across meetings or events, OUNO is more cost-effective — you just pay for the journeys you use. 
• Full-time chauffeur hire: Employing a personal driver full time costs £25,000–£50,000 a year in the UK. With OUNO, you get the same calibre of professional chauffeurs on demand, without the overheads of salary, benefits, or management. 
• Preferred chauffeurs: With OUNO you can add a driver to your favourites. That means you get the familiarity and peace of mind of booking the same trusted chauffeur again and again. 

Special requirements shouldn’t mean complicated logistics. OUNO keeps it simple: book what you need, when you need it.

Related Article: Hiring A Private Driver In London: What To Expect From A Premium Chauffeur Service

Hiring a chauffeur is more than just getting from A to B. It’s about time, comfort and image.

• No parking stress. 
• No missed connections. 
• No second-guessing if your driver will show up. 

For business travellers it means productivity. For leisure it means arriving relaxed and in style.

With OUNO you enjoy all of this without the old-school complexity.

• Invite-only, trusted by celebrities, VIPs and London’s elite. 
• Transparent fares starting from £25. 
• One hour free wait for airport pickups. 
• Add your favourite chauffeur for consistency. 
• Choose electric and ride in sustainable luxury. 

Yes, hiring a chauffeur is worth it. But it’s worth even more when the service is simple, flexible and built around you. That’s the OUNO standard.

Related Article: How CEOs Gain 6 Hours A Week With A Chauffeur Service

A chauffeur in London can cost anywhere from £50 an hour to £1,000 a day. The difference comes down to who you book and how they charge. Traditional firms often show pricing that isn’t fully transparent, with add-ons and conditions that push the fare higher. OUNO keeps it simple.

• Fixed fares from £25 
• Clear pricing. No hidden extras 
• Professional chauffeurs in high-spec cars 
• Electric options at reduced rates 

Luxury travel doesn’t need to be complicated. With OUNO it’s clear, seamless and on your terms.

Get your fixed-fare quote in 90 seconds. Download the app today.

Q1: How much does a chauffeur service cost in London?
Chauffeur services in London usually range from £50 to £150 per hour, or £400 to £1,000+ for daily hire depending on the vehicle. With OUNO, fares start from £25 with clear, fixed pricing.

Q2: Do chauffeur companies add extra costs?
Many firms add VAT, waiting time fees, and other extras. OUNO keeps it simple: the fare you see in the app is the fare you pay, with only parking or tolls added if required.

Q3: Can I book a chauffeur for just one journey?
Yes. Traditional firms often have minimum hire times of one to five hours. With OUNO, you can book a single journey in seconds and pay only for what you need.

Q4: How much does an airport chauffeur transfer cost?
Heathrow transfers typically range from £120 to £250 with traditional providers. OUNO offers fixed, transparent fares with one hour of free wait time and flight tracking included.

Q5: Can I choose the same chauffeur every time?
With OUNO, you can add chauffeurs to your favourites. That way you can request the same trusted driver again for future journeys.