Ouno becomes official partner of Excel London
Premier executive ride-hailing platform announced as Official Executive Transfer Partner
Excel London has further enhanced its visitor offering via a new partnership with premier executive ride-hailing platform Ouno. Headquartered in London and boasting a fleet of more than 2,000 professional chauffeurs, Ouno will become the venue’s Official Executive Transfer Partner, offering convenient, luxury travel across the UK capital and beyond. Offering both pre-booked and on-demand services, visitors can book rides using Ouno’s user-friendly mobile app, the Excel website, as well as kiosks located across the venue. In addition, an exclusive Ouno pick-up and drop-off point will be made available within Excel’s underground parking facilities, providing further convenience and customer service.
As with Excel, sustainability lies at the forefront of Ouno with its fleet offering a range of electric vehicle options and incentives for its chauffeurs who opt to drive emission-free.
Simon Mills, Excel’s Chief Commercial Officer, said: “We’re delighted to be partnering with a brand like Ouno and offering even more travel options for Excel’s four million annual visitors. Ouno offers a seamless travel experience, with an emphasis on punctuality, safety and exceptional service, further enhancing Excel’s customer experience from point-to-point.”
Bobby Drewett, Founder of Ouno, added: “We know from analysing our trip data and insight that Ouno is already used by attendees at Excel London. This partnership presents us with a significant business development opportunity given the scale and demographic of visitors to the venue. It’s also a superb brand activation platform with the largest events venue in London as we continue to grow the Ouno business.”
For more information on Excel London visit www.excel.london or for further details on Ouno head to www.ounoapp.com
About Excel London
Excel London, part of ADNEC Group, first opened in November 2000, in an area of huge regeneration in London’s historic Royal Docks. 25 years later it has become one of Europe’s largest and most successful event venues, hosting some 400 shows per year and welcoming around four million visitors from every corner of the globe.
From major medical congresses including the European Society of Cardiology, through to the World Travel Market trade show and the all-electric Formula E motorsport championship, Excel hosts an array of events all bringing communities and businesses together through the power of face-to-face. Indeed, events hosted at Excel generate around £4.5 billion in economic impact for London and support approximately 37,500 jobs throughout the events industry. Over recent years, Excel has seen significant investment by owners ADNEC Group in its facilities, and is currently embarking on an additional 25,000sqm expansion programme opening soon.
More recently, it has played host to an array of immersive experiences such as Disney100: The Exhibition, inspiration behind Excel’s new Immerse LDN – a kilometre stretch of redeveloped waterfront becoming the London’s newest entertainment district.
Excel also prides itself on championing sustainability and is certified carbon neutral – the first UK venue of its kind to achieve the international recognised PAS 2060 status – and has pledged a net zero target of 2050.
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Ouno founder, Bobby Drewett featured in The Telegraph
A Testament to Ambition and Innovation
Some stories define industries. Others redefine them.
The Telegraph recently highlighted the remarkable journey of OUNO’s founder, Bobby Drewett, tracing his evolution from selling fruit in a market to leading a multi-million-pound executive chauffeur empire. This feature cements what we’ve known all along—OUNO isn’t just another ride service; it’s a movement, built on vision, resilience, and a refusal to settle for less.
From Humble Beginnings to Chauffeuring London’s Elite
Bobby’s story is one of grit and ambition. While others accepted the status quo, he saw opportunity. Starting with a small fleet, he identified a crucial gap in the market: luxury travel without the compromises of mainstream ride-hailing apps.
No cancellations. No surge pricing. No roulette.
Just impeccable service, trusted chauffeurs, and a seamless experience—a promise OUNO has kept since day one.
The OUNO Difference – Why London’s Elite Choose Us
Bobby’s story is one of grit and ambition. While others accepted the status quo, he saw opportunity. Starting with a small fleet, he identified a crucial gap in the market: luxury travel without the compromises of mainstream ride-hailing apps.
No cancellations. No surge pricing. No roulette.
Just impeccable service, trusted chauffeurs, and a seamless experience—a promise OUNO has kept since day one.
A Future as Bold as Its Founder
With over 230,000 passengers transported, £4.2 million in 2024 revenue, and high-profile partnerships with venues like The O2 Arena and Excel London, OUNO is redefining executive travel.
And this is just the beginning.
OUNO is expanding, innovating, and setting new benchmarks. Because when disruption meets dedication, the result is something special.
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OUNO Founder Bobby Drewett Speaks to Entrepreneur.com About the Future of Chauffeur Travel
Luxury ride-hailing is changing. And OUNO is leading the charge.
Recently, Entrepreneur.com sat down with Bobby Drewett, Founder of OUNO, to discuss the Direct-to-Driver revolution and how OUNO is redefining chauffeur services for high-net-worth individuals and business travelers.
In an industry dominated by big-name ride-hailing apps with unreliable service, surge pricing, and high commissions, OUNO has built something different—something exclusive, seamless, and built for professionals who demand the best.
“Ride-Hailing is Broken. We Fixed It.”
During the interview, Bobby highlighted the flaws in traditional ride-hailing:
Cancellations & No-Shows
“People book an executive ride for a reason. They don’t have time for last-minute cancellations.”
Surge Pricing & Hidden Fees
“Why should passengers pay double just because it’s rush hour? It’s unacceptable.”
Low Pay for Drivers
“When drivers aren’t earning fairly, service quality drops. OUNO ensures professional chauffeurs get the respect and pay they deserve.”
With OUNO’s invite-only platform, every ride is a VIP experience—no compromises.
Direct-to-Driver: A Game Changer
One of the biggest takeaways from the interview? The rise of Direct-to-Driver (D2D) platforms. OUNO is cutting out the middleman and giving both drivers and passengers more control, better pay, and a superior service experience.
Unlike traditional ride-hailing:
Drivers earn more, passengers get the best service.
No surge pricing, no cancellations. Ever.
A true executive experience—chauffeurs you trust, vehicles you expect.
“Our users aren’t looking for just a ride—they’re looking for a seamless, luxury experience. That’s what OUNO delivers,” Bobby told Entrepreneur.com.
The Future of Executive Travel
As OUNO continues to expand in London, across the UK, and beyond, the focus remains the same:
More elite partnerships (O2 Arena, ExCel London, ATG Theatres).
More sustainable options (70% EV adoption by 2026).
More VIP clients & business accounts.
OUNO is proving that executive ride-hailing doesn’t have to be a gamble. It should be predictable, premium, and personal.
Forget Uber roulette. Ride OUNO.
Apply now for invite-only access to the future of chauffeur travel.
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OUNO Featured in the Daily Mail
A Milestone in Luxury Ride-Hailing.
Exclusive. Premium. Recognised.
OUNO has been making waves in London’s elite ride-hailing scene, and now, we’ve caught the attention of one of the UK’s biggest news platforms—The Daily Mail. In their latest feature, OUNO stands tall among the top apps to try this month, solidifying our reputation as the go-to choice for executive travel.
What This Means for OUNO
Recognition in a national publication isn’t just a headline—it’s validation. OUNO was built on the promise of flawless, executive chauffeur service, designed for those who demand more than just a ride. And now, with The Daily Mail spotlighting us as a must-try app, we’re proving what our members already know: OUNO is redefining luxury transport.
This feature highlights the growing demand for an invite-only, high-end ride-hailing service, one that offers exclusivity, reliability, and sophistication without the unpredictability of mainstream alternatives.
Why OUNO Stands Out
No Surges. No Cancellations.
Your ride is secured—no last-minute cancellations, no price hikes. Just seamless, stress-free travel.
Invite-Only Membership.
You don’t just download OUNO; you become part of an exclusive network of executives, VIPs, and professionals who expect nothing but the best.
Your Chauffeur, On-Demand.
The industry’s most experienced drivers, personally vetted and trained, ensuring a premium experience every time.
Favoured by Celebrities & VIPs.
From business leaders to A-list personalities, our client base speaks for itself.
Elevating the OUNO Experience
Being featured in The Daily Mail is just the beginning. We continue to push boundaries, offering elite partnerships, seamless corporate travel solutions, and a chauffeur experience that outperforms traditional ride-hailing services.
If you haven’t yet experienced the Ouno difference, now is the time.
Download the app. Elevate your journey.
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Ouno becomes official partner of the O2 Arena London
OUNO x The O2: Redefining Luxury Travel at London’s Premier Venue
Luxury isn’t just about where you’re going—it’s about how you get there. And now, OUNO is making that journey even more seamless.
We’re thrilled to announce our official three-year partnership with The O2, the world’s most iconic live entertainment venue. As The O2’s exclusive executive car partner, we’re redefining how London’s elite arrive in style.
Beyond the Ride: A Full VIP Experience
This isn’t just a ride service—it’s a complete luxury experience.
Through this partnership, OUNO will be seamlessly integrated into The O2’s premium offerings:
Valet Takeover
Our professional hosts will welcome VIPs and ensure a smooth, stress-free arrival.
App Integration
Guests in The O2’s 86 private suites will have direct access to OUNO bookings via built-in tablets.
Exclusive Branding
The OUNO experience begins before you even step inside, with premium branding at the venue’s valet and VIP arrival areas.
Direct VIP Access
OUNO customers get dedicated drop-off and pick-up zones, making post-show departures effortless.
Targeted Invitations
Up to 500,000 premium ticket buyers will receive exclusive OUNO offers via direct email campaigns.
Forget Uber Roulette—Ride OUNO
No delays. No cancellations. Just premium, reliable service tailored for those who expect nothing but the best. Whether you’re attending a sold-out concert, a high-profile sporting event, or a VIP gathering, your journey should match the prestige of your destination.
With up to 9 million visitors per year receiving OUNO’s exclusive offers, this partnership marks a new era of luxury transport in London.
A First-Class Upgrade for Every Occasion
Flying in for an event? Need a post-show ride home?
With OUNO, every trip is effortless. Business accounts, premium memberships, and on-demand bookings ensure executive-class transport, whenever you need it.
The O2’s Signature Travel Experience, Powered by OUNO
Arrive in style. Depart in comfort. Welcome to the new standard of VIP travel.
Download the OUNO app today and elevate your next journey.
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