In a recent City A.M. feature, Bobby Drewett, founder of OUNO, shared the journey of positioning his startup as the leading executive ride-hailing service in London.

From tackling industry pain points to securing exclusive partnerships, OUNO has disrupted the market by offering something that ride-hailing giants like Uber and Bolt simply can’t—a premium, invite-only service designed for business leaders, executives, and high-net-worth individuals.

Here’s how OUNO carved out its niche at the top of London’s business travel scene.

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A Market Gap Waiting to Be Filled

Before OUNO, business travelers in London had limited options—either rely on mainstream ride-hailing apps with unreliable service or book a traditional chauffeur at a premium cost. Neither provided a seamless, consistent, and business-friendly solution.

Drewett saw this gap and designed OUNO to bridge it:

An invite-only platform ensuring top-tier drivers and premium service

No cancellations, no surge pricing, eliminating the biggest frustrations of Uber

A direct link between passengers and their preferred chauffeurs, ensuring familiarity, trust, and discretion

“The existing options simply weren’t built for business professionals who value reliability above all else,” Drewett told City A.M. “That’s why we made it our mission to create a service that never cancels, never surges, and always delivers a premium experience.”


Strategic Partnerships That Matter

To solidify its reputation as London’s top business travel provider, OUNO has secured key partnerships with some of the city’s most prestigious venues and brands.

Exclusive ride partner of The O2 Arena, managing VIP transport for high-profile events

Official chauffeur service for London’s West End theatres, catering to talent, executives, and guests

Designated pick-up/drop-off partner for ExCel London, one of the UK’s largest event venues

Corporate travel provider for leading businesses, from Prada to Soho House

By integrating into the infrastructure of London’s business and entertainment elite, OUNO has become more than just a ride—it’s a trusted mobility partner.

“We’re not just another ride-hailing app,” Drewett said in the City A.M. interview. “We’re a premium service woven into the fabric of London’s business and entertainment scene.”


A Business Model That Puts Executives First

OUNO was built with business travel in mind. Unlike traditional chauffeur services that require advance bookings and hefty retainers, OUNO offers:

On-demand executive transport with no uncertainty

Corporate accounts with streamlined invoicing and expense tracking

Luxury electric vehicle options for sustainability-conscious companies

The result is a service that is as effortless as Uber but with the prestige and reliability of a private chauffeur.

“We wanted to bring the convenience of ride-hailing to the executive market—but with the kind of service that CEOs, investors, and high-profile clients expect,” said Drewett.

“The world’s top one percent don’t have time for uncertainty,” he told City A.M. “We’re building a service that moves at their speed.”


The Future of Business Travel Is Here

With its invite-only model, exclusive partnerships, and unwavering reliability, OUNO has redefined what business travel should look like in London.

For those who demand more than just a ride, OUNO delivers.

Want in? Join OUNO today.

If you know, you OUNO.


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